How I Embraced a New MiFi Brand: The Secret to Rapid Business Growth

The Problem Frustrated and depressed, I walked into a printer’s shop for another service. Prior to that, I had experienced two gut-wrenching problems: my phone crash and purchasing an incredibly slow broadband connection. My phone crashed in the middle of a transaction, forcing me to opt for a mobile MiFi. I had come from Nigeria to Rwanda, and back home in Nigeria, I used a certain network provider. Based on my Nigerian experience with that brand, I assumed they would deliver here as well. So, without conducting any research, I decided to buy from them. With hope and trust, I headed to their office. The staff greeted me with amiable customer service, I made my purchase and went back home eager to put the MiFi to use. But there it was, lagging and slowing me down. I literally screamed and cried out in my sitting room. I googled for a reliable network provider that could stop my pain. Yes, that was what it was--pain. I was mentally and emotionally exhausted. I googled tirelessly but the...